Bella Park

Bella Park is a marketing and business development professional working in the cryptocurrency and artificial intelligence industries, known primarily for her go-to-market and growth strategy roles across Asia and the United States.^[1]

Education

Bella Park earned a Bachelor’s degree in Marketing from the University of Liverpool (July 2018–June 2022) and Xi’an Jiaotong-Liverpool University (2018–2022). ^[1]

Career

Park's professional path moved from content and product work in South Korea into blockchain infrastructure, crypto market making, and AI research tooling. Across these roles she has concentrated on business development, partnerships, and growth strategy, frequently leveraging her connections to the Korean and broader Asia-Pacific (APAC) market.^[1]​

From February 2021 to February 2022, Park worked as a Product Manager at NAKD SEOUL | dkdktv, a role combining content creation and product management. She reports engaging with an audience of 750,000 subscribers as a content creator at DKDKTV, managing the brand's Instagram and YouTube accounts and acquiring 1,000 followers within the first month and more than 5,000 Instagram followers over six months through reels, photo news, and articles.^[1]

In early 2022 Park entered the blockchain sector directly, serving as a Marketing Assistant at zkLink from February to June 2022. During her four months there, Park developed a social media playbook to onboard early users to beta-test the company's new product and conducted market research focused on decentralized exchanges (DEXs) to devise plans for onboarding users onto zkLink's exchange platform.^[1]​

From July 2022 to May 2024, Park was a Business Development Manager at A41, a blockchain infrastructure service provider headquartered in Seoul, South Korea.^[1]​^[3] In sales, she reports securing staking delegations from layer-1 and layer-2 protocols, custodians, and institutional clients, contributing to growth in the company's total staked assets from $300 million to $2.2 billion.^[1]​

Park served as APAC Business Development Client Partner at Caladan, formerly AlphaLab Capital, from June 2024 to February 2026, based in Singapore.^[1]​^[3] In her role Park provided financial advisory covering liquidity provisioning, treasury management, and hedging solutions, working with more than 65 exchanges, over 100 token projects, and hedge funds, while executing partnerships and supporting the ecosystem with regional APAC expertise.^[1]​

Surf AI

Park announced her move to Surf AI on 26 February 2026, joining as Growth Strategy Manager on the go-to-market team after her time at Caladan.^[2]​^[1]

Much of Park's public work at Surf AI has involved launching and promoting the company's products to Korean and English-speaking audiences. On 1 April 2026 she publicized the release of Surf Studio, described as a no-code environment for creating, building, and deploying Web3 applications and dashboards using plain-language prompts.^[1] In late August 2026 she reported that Surf had added U.S. equities data covering more than 4,500 U.S.-listed companies, giving Surf Research the ability to analyze both crypto and U.S. equities in a single research environment. In July 2026 she announced a research collaboration between Surf AI and Four Pillars, an Asia-focused centralized-exchange (CEX) research series whose first installment examined the "long tail" of Korean centralized exchanges. ^[1]​^[2]