Lunar Strategy is a distinguished crypto marketing and growth agency that specializes in crafting impactful marketing campaigns for blockchain and crypto projects. Established in 2019, the company has forged a reputation for enhancing the visibility and engagement of over 250 brands, including notable names such as Polkadot, ICP, and OKX.

By utilizing strategies in public relations, social media, influencer marketing, and advertising, Lunar Strategy positions itself as a key player in the crypto marketing landscape. ^{[1] [3]}

History

Lunar Strategy was founded in 2019 and quickly gained recognition for its innovative approach to marketing within the rapidly evolving crypto and blockchain sectors.

The company's headquarters is located in Lisbon, Portugal, where it leverages local and global talent to support its operations. Since its inception, Lunar Strategy has successfully managed marketing budgets exceeding $40 million, underscoring its capacity to drive substantial growth and visibility for its clients. ^[2]​

Acquisition by Turtle

On July 22, 2026, Lunar Strategy announced that it had become part of Turtle through the company’s largest transaction to date. The acquisition followed six years of operations during which Lunar Strategy helped launch more than 400 Web3 projects, managed over $30 million in campaign spending, and developed a network of more than 1,500 creators. ^[4]

Following the acquisition, Lunar Strategy said it would combine its Web3 marketing and growth capabilities with Turtle’s liquidity infrastructure to create a more integrated growth platform for blockchain projects.

According to the companies, the partnership seeks to connect community growth and user acquisition with onchain liquidity and capital formation, enabling projects to sustain momentum beyond their initial launch. ^[4]

Services and Activities

Lunar Strategy provides a comprehensive suite of services tailored to the unique needs of blockchain and crypto projects. These services include Web3 consulting and go-to-market strategies that align a product's development with its marketing efforts. The agency offers strategies for social media marketing, focusing on platforms like X (fka Twitter) to enhance real-time engagement and visibility within the crypto ecosystem. ^[2]​

In addition to these, Lunar Strategy has developed a robust framework for community management, building supportive and scalable environments on platforms like Discord.

Their influencer marketing strategies utilize top voices in the crypto space to align messaging and goals effectively. Furthermore, the agency offers public relations services to craft narratives and secure media placements, ensuring their clients' stories reach the appropriate audiences. ^[1]​

Team and Governance

Lunar Strategy is managed by a team of industry veterans with deep expertise in crypto marketing.

Key figures include Tim Haldorsson, the CEO, and Shann Holmberg and Jack Haldorsson, who hold the roles of managing partners. ^[1]

The team also features specialists such as Luka Mrkić, the Head of Business Development, and Emil Lindström, who handles Business Development and Investor Relations.

The company's operational and creative efforts are supported by over 30 team members, bringing together diverse skills and perspectives to foster innovation and growth. ^[1]​

Notable Projects and Clientele

Lunar Strategy has been instrumental in executing marketing campaigns for a diverse range of clients.

Notably, the agency has collaborated with prominent blockchain projects like Polkadot, ICP (Internet Computer Protocol), and OKX. These partnerships have solidified Lunar Strategy's reputation as a reliable agency capable of delivering significant marketing impact in the crypto sector.

Their work is characterized by strategic planning and execution that effectively bridges the gap between technological development and market engagement. ^[2]​

Industry Recognition and Impact

The success of Lunar Strategy has been acknowledged through various industry awards, reflecting its excellence in digital marketing and innovation.

These accolades highlight the agency's commitment to driving impactful results for its clients and enhancing their market presence. Lunar Strategy's work has not only elevated the profiles of individual projects but has also contributed to broader crypto adoption by effectively communicating complex technological concepts to everyday users. ^[1]​