Elizabeth K. Sullivan is an American marketing executive, author, speaker, and educator who specializes in making emerging technologies, particularly blockchain, accessible to a mainstream audience. She is known for creating educational materials aimed at helping parents introduce blockchain concepts to their children in an age-appropriate manner. ^{[1] [2]}​

Education

Sullivan earned a Bachelor of Science (B.S.) in Advertising from the University of Illinois Urbana-Champaign. ^[3]​

Career

Elizabeth Sullivan has worked across administrative, communications, and marketing roles, with experience spanning small businesses and blockchain-related organizations. From January 2011 to November 2022, she was a co-owner of Alternative Rain Irrigation Inc., where her responsibilities included operations, customer service, payroll, budgeting, and administrative oversight.

Sullivan later moved into Web3

• and blockchain-focused roles. Between September 2020 and October 2021, she worked in community and marketing functions at Celestia. She then served as Head of Marketing at Composable Finance from October 2021 to July 2022, followed by a similar role at Espresso Systems from July 2022 to October 2023. Beginning in October 2023, she took on the position of Head of Growth at Astria, a shared sequencer network.

In parallel, Sullivan has worked as a Communications Specialist at WAGMI Consulting Group since November 2022, supporting organizations and independent founders with Web3 strategy and communications. She has also held the role of Administrative Specialist at BOLD Real Estate since May 2024, providing administrative support within the real estate sector. ^{[1] [3] [6]}

Author and Educator

Parallel to her marketing career, Sullivan has developed a personal brand as an author and educator. Her stated mission is to help parents introduce blockchain to children clearly and age-appropriately, cutting through industry hype to show where the technology genuinely fits in the real world. ^{[2] [3]}​

Published Works

• Hey, Daddy! What's Bitcoin?: A children's book that uses a story-based format to provide a simple explanation of Bitcoin for families. ^[3]
• Blockchain Basics Curriculum: A book structured as a curriculum to teach the fundamental principles of blockchain technology. ^[1]
• Blockchain Tales: Described as a guided introduction to blockchain for children, this book uses storytelling to explain core concepts. It is also offered as a digital guide on her storefront. ^{[2] [1]}

Online Presence

Sullivan maintains a multi-platform online presence to distribute her educational content and engage with different audiences. She uses her professional name on platforms like LinkedIn, YouTube (@elizabethksullivan), and TikTok (@elizabeth.sullivan), where she posts educational videos and professional updates. ^{[6] [4]} On other platforms like X (formerly Twitter) and Instagram, she uses the handle @elizabethkayfit, which may reflect an earlier brand focus. ^{[5] [7]} She uses link aggregators like Linktree and a Stan Store as centralized hubs to direct followers to her various projects, products, and social media profiles. ^{[1] [2]}​

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