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Andrés Soltermann is a technology and digital marketing professional with a background in online marketing and decentralized finance. He is a Co-Founder of Edel Finance and previously contributed to LoopFi and DeFi Franc while co-founding and working in online marketing at SocialM. [5]
Soltermann studied Application Development at Informatik Mittelschule Frauenfeld from 2016 to 2019 and earned a Swiss Federal VET Diploma (EFZ) in the field. [2]
Soltermann co-founded SocialM - Online Marketing in 2019, where he led and executed online marketing projects. He later contributed to DeFi Franc, working on projects related to decentralized finance. In 2023, Soltermann joined LoopFi as a Contributor, working remotely within the Ethereum ecosystem. He contributed to LoopFi until 2025, before moving into his role at Edel Finance. Soltermann is a Co-Founder of Edel Finance, where he develops the company's financial infrastructure and products focused on tokenized assets and on-chain markets. [2]
In a July 2026 interview with Alea Research, Soltermann discussed his early involvement in crypto and decentralized finance, as well as the development of products focused on tokenized assets. He explained Edel Finance’s decision to focus on Canton, citing the network’s privacy features, compliance infrastructure, and controlled environment as factors that could address barriers to institutional blockchain adoption. Soltermann described the project’s broader goal of developing a credit and collateral layer for tokenized equities and commodities, with planned applications including securities lending and Edel Markets, a perpetuals trading venue that was being tested ahead of a planned Q4 launch. He also discussed the platform’s intended account-based user experience for both institutional and retail users, including transaction screening and oracle-based synthetic contracts. Soltermann identified institutional adoption and real-world assets as areas with significant potential in the crypto sector while also suggesting that the market could experience another downturn before recovering. [3]

In a May 2026 interview on the TechFrontier Podcast, Soltermann discussed his early work in websites, advertising, and e-commerce before moving into crypto and decentralized finance and founding Edel Finance. He described Edel Finance as a platform focused on lending infrastructure for tokenized stocks, allowing users to deposit tokenized equities as collateral, borrow against their holdings, and potentially earn yield through lending or deploying borrowed funds. Soltermann acknowledged that the platform’s Web3 interface still needed to become more accessible to everyday investors and discussed planned vaults and AI-based tools for managing leverage, monitoring opportunities, and improving the user experience. The discussion also covered the potential effects of AI on work and healthcare, as well as Canton’s suitability for institutional blockchain activity compared with more open networks such as Ethereum. [1]

In an April 2026 interview on the Paradigm Shock podcast, Soltermann discussed his background in software engineering and decentralized finance and Edel Finance’s shift toward building securities-lending infrastructure for tokenized equities. He explained that the platform allowed users to lend tokenized stocks for yield or use them as collateral to borrow dollars, with asset owners receiving interest after a protocol fee, while aiming to address some of the cost and transparency issues associated with traditional securities lending. Soltermann described Edel Finance’s initial focus on retail users and its expansion to Canton, a permissioned and privacy-focused network intended to support future institutional participation. He noted that the product was live but still required crypto familiarity, and identified easier access, broader distribution, and greater user familiarity with tokenized stocks as drivers of wider adoption. Soltermann also discussed the need for equity-specific lending infrastructure to account for features such as dividends, stock splits, oracles, and liquidations, and outlined potential future products including leverage, vaults, perpetual futures, and prediction markets. [4]
